|
The following requirements are in addition to, or further elaborate upon, those requirements outlined in the Student Services section of this Web site.
Coursework Requirements
| Courses |
Units
|
| MKTG 450 Research Methods in Marketing |
1 |
| MKTG 451 Policies in Marketing Channels |
1 |
| MKTG 454 Advertising Policies and Management |
1 |
| MKTG 465 Introduction of New Products and Services |
1 |
| MKTG 466 Marketing Strategy |
1 |
| Major-field, minor-field, other relevant courses |
31 |
| Total required units: |
36
|
Other PhD Degree Requirements
- Examinations: preliminary written examination; oral qualifying examination
- Research/Projects: major research paper; pre- dissertation proposal
- PhD Dissertation: original, significant research
- Final Evaluations: oral defense of dissertation
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