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Ready Set Go Presents: Science Communication: Deficits, Dialogues, and Deniers

Modified: October 3, 2014

Thursday, November 6th at 12 PM
Ford Motor Company Engineering Design Center, ITW Classroom

Some models of science communication focus on “filling the deficit” of knowledge, while others emphasize “dialogue” among different groups with interests in public issues. Data shows that levels of knowledge don’t correlate very well with attitudes towards science. What’s more, neither model deals well with people who actively deny knowledge that scientists see as extremely reliable, such as evolution or the relationship of autism and vaccines. What are the implications for scientists and communicators? Find out in this presentation.

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